From this article by Lawrence M. Krauss on Mormonism:
The recent claim of the discovery of an alleged Coptic text that may mention both a wife for Jesus and the suggestion of a woman disciple stirred claims and counterclaims about the early days of Christianity in both the archaeological and theological communities. Clearly any claim of new insight into the fundamental texts relevant to one of the world’s major religions is significant.
The Provenance of the world’s major religions is clearly of generic interest, but the fact that Mitt Romney is a Mormon has reasonably raised interest among the general populace about the tenets and background of that religion in particular. As the first Mormon presidential candidate for a major party, he has broken new ground, and as one of the elders in that church, hotel magnate J.W. Marriott. has said, Romney’s candidacy—he has been, after all, a Bishop in the church—is bringing Mormonism into the mainstream.