News flash: 50 Cent is a Pussy. In other news, I produced a viral video and didn’t know it.

A couple years ago, a musician friend named Pete Shukoff wrote a comedy song called, “50 Cent is a Pussy.”

Around the same time, 50 Cent released a cologne called “Power” and showed up in Chicago for a publicity tour. Pete called and asked if I wanted to shoot some man-on-the-street interviews with people around Macy’s. If you bought a bottle of Power that day, you could get your photo with Fiddy.

I said sure. Why not.

What we originally set out to do didn’t happen. We ended up going inside Macy’s where I wasn’t sure I could shoot video or not.

I tried to surreptitiously record Pete buying a bottle of cologne and getting his picture taken with Fiddy. Then I cut the footage and wrote out my version of the story. The video I made is above.

I never thought it would do anything major, because two years ago, Nice Peter was still a blip on the success radar. But as you can see, the video has over 100,000 hits.

Now Pete’s popularity has exploded, but in the most unlikely way. He’s an internet celebrity. His weekly YouTube show in which he reads tweets and fan mail gets over 150,000 hits an episode. Here’s one for you to see.

Pete Shukoff has a band called Nice Peter, and when he lived in Chicago, I used to work with him a lot to make videos. Now he lives in LA, and makes kickass videos with larger groups of guys with lots of great equipment.

You can see some of them here.

Call me a jealous man. 

Since I’ve been making more behind the scenes videos with my buddy Bill, I noticed that Nice Peter makes behind the scenes videos for his work. And they are awesome.

Here is one to look at.

Some of Pete’s advice on his show is that he found success in the most unlikely place. He never thought he would be making his living from YouTube videos, but that’s what happened, because he was adaptable and accepted change.

His rap battle videos draw over 500,000 or more hits.

Funny thing, my dad and I had a similar conversation this week on Thanksgiving day. After telling him that Tina and I lost an account this week, he said there are going to be ups and downs, but you have to be open to anything.

I imagine it was his way of recommending adaptability.

I don’t know where I’m going to be in the next few years, but I know that I never imagined myself where I am. I’m doing more photography. I have fun making videos. And I do all of that for a living.

What’s next, Universe?

 

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