This article is a fun read.
Facebook loves to target vulnerable people with provocative content. That’s not a mystery.
Older generations are one of the easiest targets of meme finding and sharing, especially ones who aren’t able to generate their own voice into words. So they use bumper sticker solutions that kind of qualify their “opinions.”
It’s sad. Especially because they don’t realize they are the ones being targeted by farms of people in Eastern Europe who LOVE to get their attention.
I am and I’m not surprised how people who otherwise claim they do not subscribe to conspiracy theories like QAnon are more likely to spread their theories, because of these kinds of troll farms.
From the article:
Troll farms—professionalized groups that work in a coordinated fashion to post provocative content, often propaganda, to social networks—were still building massive audiences by running networks of Facebook pages. Their content was reaching 140 million US users per month—75% of whom had never followed any of the pages. They were seeing the content because Facebook’s content-recommendation system had pushed it into their news feeds.
“Instead of users choosing to receive content from these actors, it is our platform that is choosing to give [these troll farms] an enormous reach,” wrote the report’s author, Jeff Allen, a former senior-level data scientist at Facebook.