A few weeks ago, I scheduled a studio demo of the new Hasselblad H5D-50c with the local Hassie rep named Steve. This is Hasselblad’s newest flagship stunner featuring a 50 mp CMOS sensor. This camera retails for $27,500 for the body only, which as you might already be thinking, is really damn expensive.
For those of you who don’t know, a CMOS sensor is supposed to render images more useable at higher ISOs as it starts performing more like the current DSLRs as opposed to the older medium format sensors that make it difficult to shoot higher than ISO400 , and even ISO400 is pushing it on my camera, a H3DII-31.
Steve demo’d some newer features of the camera that I can’t find on my Hasselblad. Namely the True Focus and also the new body features, that includes a feature that makes the firewire 800 super sturdy. The LCD on the back is beautiful and much more responsive and accurate than on my camera.
I shot a couple shots of Tina using a studio light at ISO100, but Steve insisted that I walk around the room and shoot a few things at ISO6400. After he left, I checked the files and all I kept thinking was, “I wouldn’t pay $27,500 for this.”
Shoot. I wouldn’t pay $10,000 for that camera. I get gear envy easily, and for once I’m looking at my camera thinking, “I’m fine with you just the way you are.”
As Tina can attest, it looks like I’ve lost my noodle.
I’m not entirely sure what Hasselblad is thinking by making these claims. And I’m not sure what photographers out there are stoked about jacking up their ISOs to 6400 and delivering that kind of product to their clients. Maybe they are out there, but I found the images on a similar usability level as my old Canon 5D Mark II files at 6400.
Above is a 100% crop of an image I took. Keep in mind, all I did was walk around my studio and didn’t spend any time with framing. I just wanted to see the files and be wowed later that day.
Yeah, I could use 6400 in a pinch, but I wouldn’t want to give my clients files shot in 6400. Apart from a little white balance, these shots are out of camera.
Mind you, I LOVE shooting Hasselblad. I’m a fan of the brand and products. I’m suffering huge withdrawal symptoms because my camera has been at the repair center in New Jersey for over 8 weeks. I’m dying to have it back, because I can’t stand working on my Canon 5D Mark III files. I even shot something with my studio partner’s Nikon D800, and it just doesn’t come close to the joys of shooting medium format.
And if someone asked me whether they should buy PhaseOne or Hasselblad, I’d lean toward Hasselblad. Although I’ve seen the PhaseOne experience first hand, and it’s exceptional. But if someone asked me if they should go Hasselblad 50c or Pentax 645z, I’d say save your money and go with the Pentax, unless you absolutely need the Hasselblad’s sync speeds.
With the current in flux of photographers shooting both video and still on the same set, I can see the sync speed need edging out the big guns at Hasselblad and PhaseOne.
For more reviews on the Pentax, check Ming Thein’s blog (here, here & here). For other reviews on the 50c, good luck. The reviews I’ve read don’t seem very detailed and they don’t seem to be stunned over the ISO performance.
Frankly, Hasselblad is still banking on its high worth and brand, when I’m under the impression its line of cameras — while awesome and impressive — aren’t worth the exorbitant price tags.